Georgia-Based Retailer of Children's Products Announces New Web Site

MOLENA, Ga., June 10, 2011 /PRNewswire/ -- Georgia-based retailer of children's products, VO Smart Shopper Incorporated, has announced the launch of a new e-commerce Web site: www.OurKidsSite.com.

I know that my friends and I are the same age but due to financial reasons we all have made very different choices on the bedroom sets, etc. we purchased for our kids. Take the changing table for instance. I chose one of those dressers with a built in changing table. When your child is older you flip the dresser over and it converts to a normal dresser top (which by the way I planned on using these dressers for a long while since I had purchased one of those convertible infant cribs).All moms stressed importance on bedroom furniture that would grow with their children. One baby boomer mom said she was in the process of looking for a bed that would take her toddler through high school. A Gen X mom said she would try to redecorate while keeping in mind that she wanted the d�cor and products to not be changed or updates until her daughter was at least 12.Founder and President of VO Smart Shopper Incorporated, Virginia Oglesby, said, "We're excited to share our fun, safe and high quality products with families all over the world. Our toys offer great play value and are backed by our team's extraordinary customer service!"Author and entrepreneur Maria Bailey, an executive in the fields of publishing, marketing, and business development, was the keynote speaker at the conference and a moderator for the panel. Maria Bailey has worked for numerous companies, including Automation USA, AutoNation, Discovery Zone, The Miami Herald, Broward Community College, and McDonald's. Her experience as an executive and the mother of four young children led her to specialize in assisting mothers in balancing their home and work lives. Bailey explained the importance of marketing to mothers of different ages.I personally feel that this type of survey it tough to gauge�not only should they have to consider the age demographics but financial demographics as well.I am sure someone like Brittney Spears would have very different buying habits than someone, the same age, but on a very modest income. So although I am sure the retailers and manufacturers were able to gather some useful information from this conference, hopefully they are considering all the demographics of the parents interviewed.

SOURCE VO Smart Shopper Incorporated